Packaging design for a luxury blanket company in Cornwall
Atlantic Blankets sells beautiful throws, blankets, gifts and accessories in luxury fibres to a range of stockists throughout the UK as well as online through their own website and Not On The High Street shop.
In 2017 Gemma and Alistair approached me to work with them on creating a range of postcard designs to send out with their online orders. The new designs had to fit in with their existing branding, and look fresh in their own right. I designed about 40 different postcards for gift occasions, which ranged for Happy Wooly Anniversary to Merry Christmas. These designs have been so popular with their customers, some have now been adapted to create chocolate bar and scented candle packaging.
I also designed their Point of Sale signage, and swing tags for their various ranges of blankets, as well as business cards.
A selection of the illustrated postcard / gift card designs for every occasion. Atlantic Blankets send these gift cards with their online orders, as their beautiful blankets are frequently presented as gifts for weddings, births, anniversaries and birthdays. It is that extra special touch that adds a value to their blankets which delight the recipients.
Illustrated website graphics to link in with their existing website branding. Their website is well established and set up several years ago. Gemma felt that it needed a 'freshen up' to modernise the link graphics without overwhelming their existing branding, and they have now have a selection of graphics that they can alternate and adapt to fit the shopping seasons. The graphics also tie in nicely with their gift cards, enriching their cohesive brand identity.
A selection of the colour coordinating swing tags for the ranges of blankets sold by Atlantic Blankets. It was important for these tags provide an attractive combination with the other name tags when grouped and attached to a blanket, as well as providing garment information.
Work carried out
Illustration // Packaging // Graphic design // Website graphics
What they said
"Alison has worked on creating new packaging designs and website graphics for us, and has been a pleasure to work with. Not only is she super creative and helps to bring ideas to life, but she’s also great to work with. Her graphics have helped to create beautiful gifting experiences which customers love, and we’re constantly praised for the designs. We would wholeheartedly recommend Alison to others and constantly do so." Gemma Teague, Owner, Atlantic Blankets www.atlanticblankets.com